Kurt Chacon, founder of Divorce Differently, teamed with 10 top certified divorce coaches to write a book providing simple strategies leading to sound decision making and the best choices regarding a healthy divorce. In Divorce: Taking the High Road, Chacon's chapter, "Collaborative Divorce - The Biggest Secret for Access to the High Road in Divorce", speaks to spouses concerned about possible conflict and strife which can accompany a litigated divorce. He offers collaborative divorce as a … [Read more...]
How to Build a Better Mousetrap to Grow Your Collaborative Business
A number of years ago, when I was returning home from vacation, I wrote a Letter from the Editor for you about “The E-Myth Revisited” book and what its wisdom contained for Collaborative Divorce practice. In this past year and a half, we have begun focusing more of our attention on marketing our work so that more people can know about it and enjoy the attributes that it brings. As we have done that, I return once again to “The E-Myth Revisited,” but with a different emphasis. In this book, … [Read more...]
Keywords for Marketing Collaborative Divorce
At the Spring Conference, we discussed the importance of speaking the same language as potential clients. One of the key reasons for changing the name of the Collaborative Law Institute of Texas to Collaborative Divorce Texas was to speak the right language. That is, the language of search on the Internet. No one was searching the term "collaborative law" because no one knew what that meant. But people do search for the term divorce and new branding opportunities opened up by tying … [Read more...]
Where is Your Divorce Client on the Credibility Spectrum?
Attorneys need credible divorce clients. Clients who deal not with the story of divorce, but rather the business of divorce. Clients who ask relevant questions and possess sound communication skills. Clients who have reasonable expectations of the court system. This is what is termed the “business” of divorce. In addition, clients need to recognize the process they likely chose is judicially centered and not client centered. And, when called for information, it must be provided as soon as … [Read more...]
The Farmer’s Market[ing]
The business of marketing divorce sometimes ignores the client’s multitude of needs. And, the divorce marketplace can at times be incomplete and inefficient. Dr. Deborah Lyons, a collaborative divorce MHP, reflects upon the divorce services marketplace and how professionals market those services. Dr. Lyons suggests the Collaborative Divorce model and New Ways for Families program as viable solutions that address these shortcomings in the divorce-as-usual scenario. Lately I’ve found myself at … [Read more...]
