Building the Collaborative Divorce Brand… So How Are We Doing?

At Spring Conference in February, we announced that CLI-TX was changing its name to Collaborative Divorce Texas. The plain and simple reason was to speak the language of potential divorce clients who didn’t think that collaborative law was for them because it didn’t say divorce. Since that time, Collaborative Divorce Texas has launched a new website, developed a social media strategy and started spreading the collaborative gospel around the state. So how are we doing?

Web site growth has been dramatic. 3,414 people visited the collaborative websites in September, an increase of 60% over 2015. In October, there were 3,732 visitors to the site, an increase of 65%, and the biggest month yet was August with 4,451 visitors which was an astounding 103% increase over August, 2015. And one final number in 2^nd and 3^rd quarters of this year: 22,257 people visited the Collaborative Divorce Texas websites. That is 22,257 visits from people looking for more information about Collaborative Divorce.

The logical next question: are those visits translating into cases? The answer would appear to be yes. There are reports coming in from around the state of more collaborative cases and of people coming in and asking for the case to be handled collaboratively. There was a report in the ABA Journal in August that every 100 searches generate 3.35 calls. If that statistic were to hold, it would mean that there have been at least 745 calls about collaborative divorce since April.

The next question: is your office getting those calls? Leveraging the efforts statewide is the key. To make sure that you are fully leveraging the CDT efforts for your practice, contact Tim Crouch at The Crouch Group for a no cost review.

To read the most recent marketing report that was presented to the Collaborative Divorce Texas Board of Directors on November 11^th click here.

Marketing Updates

Facebook Campaign in Lubbock in December

The Facebook Marketing Campaign will be running in Lubbock in December and will focus on the 30 to 50 year old market with an average home value of $200,000+.

Facebook Campaign in DFW in January

To view sample of Facebook campaign posts click here.