This year's Spring Conference featured a lot of great news about the growth of collaborative in Texas over the past year. It also featured the launch of a new initiative to use #DivorceDifferently in social media posts related to Collaborative Divorce in Texas. But for many people any discussion of using hashtags might as well be in a foreign language. So, what is this hashtag (#) and why should anyone care? Let start with what is a hashtag? A hashtag is the pound or number sign. The use … [Read more...]
Building the Divorce Differently Collaborative Brand with Facebook
One of the goals of Collaborative Divorce Texas is to help its members get more collaborative cases. To do this, we are building the brand that you can divorce differently through the collaborative divorce process. The goal is to reach potential new divorce clients and get information in front of them early in the decision making process about collaborative. What can you do as a member of Collaborative Divorce Texas to help spread the word and get more collaborative cases? (After all you … [Read more...]
Keywords for Marketing Collaborative Divorce
At the Spring Conference, we discussed the importance of speaking the same language as potential clients. One of the key reasons for changing the name of the Collaborative Law Institute of Texas to Collaborative Divorce Texas was to speak the right language. That is, the language of search on the Internet. No one was searching the term "collaborative law" because no one knew what that meant. But people do search for the term divorce and new branding opportunities opened up by tying … [Read more...]
Billboards Showing Your Practice
Promoting your practice with digital and traditional billboards have your message waiting to be read when your potential client is ready to make a decision to choose the Collaborative Process. Pair your practice with the momentum of Collaborative Divorce Texas to reach greater numbers of the clients you can serve best. … [Read more...]
Sound Media for Radio and Podcast
Audio is a versatile media platform that allows your message to reach your client without disrupting their daily activities. People actually allow you more time to share your message if they are able to continue with their immediate interests. This is where radio and podcast have an effective way of reaching your audience. … [Read more...]
Video and Television
Reach out to your client base with a compelling statement of your services in Collaborative Divorce. Video can frame your message with the right mixture of rational thinking and compassionate support for getting through a difficult time. … [Read more...]
Banner Ads and Remarketing
Banner ads coupled with a remarketing campaign can target specific audiences and reiterate your message in multiple locations across the web, following your audience wherever they go. Here are some examples of banner ads that can reinforce the recognition of your collaborative practice as it follows your site visitors while they browse the internet. … [Read more...]
