In late July, Collaborative Divorce Texas launched a statewide education campaign to help educate more people throughout the state about the collaborative divorce option. Prior to launching the statewide campaign, CDT had focused its efforts in the 5 major markets (DFW, Houston, San Antonio, Austin and Lubbock/Amarillo) on a monthly rotating basis. The new campaign now reaches those markets and others throughout the state every month.
After the first seven weeks of the campaign, there has been a 77.5% increase in total web traffic. As the campaign begins to fully optimize, we have seen dramatic increase in web traffic every week. Even more exciting is that there have been significant increases throughout every part of Texas.
- Dallas +64.15%
- Houston +33.68%
- Austin +32%
- San Antonio + 93.5%
- Fort Worth +36.51%
- Amarillo +264.3%
- El Paso +300%
- Lubbock +280%
- McKinney +400%
- New Braunfels +1080%
It is also notable that the number of Texas cities represented in traffic to the website has increased from 192 in 2017 to 274 in 2018.
The ability to take the campaign statewide every month is a direct result of the “Make A Difference” campaign where members donated 1 billable hour to CDT during the Collaborative Law Conference in March and from the sale of advertising on the CDT website. More information about advertising on the CDT website is available here.
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