Members Section Collaborative Divorce Texas

blankHeader

  • Donate
  • For Professionals
    • Membership Advantages
    • Events/Training
    • Become a Member
    • For Students
    • Volunteer at CDT
    • Advertise with Us
  • Contact Us
  • Login
  • What is Collaborative Divorce?
    • What is Collaborative Divorce
    • Why Use a CDTexas Member?
    • About Us
    • Master and Credentialed Collaborative Divorce Professionals
    • The Gay G. Cox Award for Excellence in Collaborative Law
      • Testimonials
  • FAQs
  • Blog
    • General Articles
  • Find A Professional
    • How Do I Choose a Collaborative Professional?
    • Attorneys
    • Financial Professionals
    • Mental Health Professionals
    • See All
  • Home
  • Find a Collaborative Professional
  • What is a Collaborative Divorce?
    • What is Collaborative Divorce?
    • Frequently Asked Questions
    • About CDTexas
    • Master and Credentialed Collaborative Divorce Professionals
    • The Gay G. Cox Award for Excellence in Collaborative Law
  • Blog
    • General Articles
  • For Collaborative Professionals
    • Membership Benefits
    • Events/Training
    • Become a Member
    • For Students
    • Advertise with Us
    • Volunteer at CDT
    • Login
  • Donate
  • Contact Us

Donate

  • Credentialing
  • Members Blog
You are here: Home / Members Blog / How Does this Facebook Campaign Work?

How Does this Facebook Campaign Work?

December 14, 2016 By CD Texas Staff - t.c. Leave a Comment

It is not uncommon with a lot of collaborative professionals that we hear, “I am not on Facebook, so I don’t get it.” So how does it work and how do you leverage the statewide Collaborate Divorce Texas Facebook initiative into your practice?

Collaborative Divorce Texas (CDT) is running Facebook marketing campaigns in major cities around the state each month. (A list of the upcoming cities is at the end of this article) These campaigns target two demographic segments. The first is 30 to 50 years old with an average home value of $200,000. The second is 50+ or the grey divorce with a net worth of $750,000+. Each month the campaign promotes blogs about divorce options and the benefits of collaborative, videos and other content to the targeted demographic segment. This is building awareness of collaborative and creating opportunities to leverage that awareness into your office.

The first cycle ran from August to December and is resulting in more collaborative cases in every market. The next step is to be ready when the campaign is in your market. Here are three things you can do to see more collaborative cases coming into your office.

#1 Your Business Facebook Page

Your Business Facebook Page becomes a place to promote your blogs, videos and news about your practice. You do not want to use your personal page for posts about your practice. Facebook wants you to separate business from personal. However, a Business Facebook Page must be set up through a personal page. If you are one of those without a personal page and don’t want to have a personal account, a business page can be set up through a 3rd party such as The Crouch Group.

#2 Link Your Business Facebook Page to the Collaborative Divorce Texas Facebook page.

As a member of CDT, one of the benefits is that all kinds of great content about Collaborative can appear on your business page. This expands the amount of content you have and expands the reach of the collaborative message. Content are blogs such as this blog from Harry Munsinger about “Establishing New Holiday Traditions” or this video of Melanie talking about the results of having used collaborative for her divorce.

Darcy Loveless with Loveless and Loveless in Denton has taken advantage of this opportunity to have the CDT content on the Loveless and Loveless business FB page and has seen an increase new clients that are asking for the case to be collaborative. This is free content that comes as a part of your membership. For help in linking this content, call The Crouch Group 940-383-1990 or toll-free 888-211-0273.

#3 Develop an Active Business Facebook Presence (Especially when the CDT campaign is running in your market area!)

Being active on Facebook means developing your own content to run concurrently with the CDT campaign will result in your brand appearing alongside the larger collaborative brand in your market. It is equally important not to let the new brand awareness go afterwards. There are long legs that come from establishing the brand, and keeping an active presence means that you can be in the right place at the right time when your future client is ready to move ahead. An active presence includes promoting your own content such as blogs and videos to the same demographic groups and perhaps refining it to focus on the key zip codes that you would like to see your cases come from. Another strategy to be active is to share collaborative divorce related material from other sources on your page. Sharing is often as easy as clicking on the Facebook share button on an article or liking and sharing another Facebook post that you may have read. 

While some of you may not be active on Facebook the reality is that most of the world is very active. The average person checks their Facebook account 14x per day. The campaign is focused on reaching people where they live their lives and introducing them to the collaborative concepts early in their decision-making process. There is a long way to go to reach the aspirational goal of making Collaborative the preferred method divorce in Texas but the early signs are that progress is being made.

Tim Crouch

Upcoming Areas and Target Markets for Facebook Campaign

Month Area Target Market
January 2017 DFW Metroplex 50+ and Net Worth of $750,000+
February 2017 San Antonio Area 30 to 50 years and Avg. Home Value $200,000
March 2017 Greater Houston Area 50+ and Net Worth of $750,000+
April 2017 Austin Area 30 to 50 years and Avg. Home Value $200,000
May 2017 Lubbock Area 50+ and Net Worth of $750,000+
June 2017 DFW Metroplex 30 to 50 years and Avg. Home Value $200,000
July 2017 Greater Houston Area 50+ and Net Worth of $750,000+

About CD Texas Staff - t.c.

Filed Under: Members Blog

Leave a Reply

Your email address will not be published. Required fields are marked *

Search for a Professional

Search by:

County

Add Name of County

City

Add Name of City

Last Name

Search By Last Name

Bilingual Professionals

Featured Video

  • Child of Divorce
  • Collaborative Divorce Testimonial
  • Collaborative Divorce

Why Collaborative?

  • Becky Davenport
  • Jody Johnson
  • James Urmin
  • Dr. Honey Sheff
  • Steve Walker
  • Carla Calabrese
  • Dawn Budner
  • Jennifer Leister
  • Camille Scroggins
  • Robert Matlock
  • Natalie Gregg
  • Mickey Gayler
  • Deborah Lyons
  • Carlos Salinas
  • Linda Solomon
  • Richard Soat
  • Lisa Rothfus
  • Jeffrey Shore
  • Barbara Cole
  • David Brunson
  • Syd
  • Susan Z.
  • Cristi Trusler
  • Camille Milner
  • Linda Threats
  • Sarah Keathley
  • MaryAnn Kildebeck
  • David Bouschor
  • Lisa Marquis
  • Harry Munsinger
  • Vicki James
  • Robin Watts
  • Katie Berry
  • Jack Emmott
  • Jennifer Broussard
  • Patricia Havard
  • Paula Locke Smyth
  • Norma Trusch
  • Laura Schlenker
  • Brett Christiansen
  • Tim Whitten
  • Melinda Eitzen
  • Julian Schwartz
  • MaryAnne Knolle
  • Chad Olsen
  • Chris Farish
  • Charles Quaid
  • Anne Shuttee
  • Barbara Runge
  • Rhonda Cleaves
  • Jamie Patterson
  • Catherine Baron
  • Kristen Algert
  • Sandra Roland
  • Rhonda Cleaves 2
  • Gratia Schoemakers

Membership Login



signup now | forgot password?

The Collaborative Law Institute of Texas

d/b/a
Collaborative Divorce Texas

Proud Members of IACP

1400 Preston Road
Suite 400
Plano, TX 75093
(972) 386-0158

Please note: Our office will be closed on

Holiday closures:
Limited: Nov. 23rd & 24th
Closed: Nov. 25th , 26th and 27th

Christmas:
Closed from December 24-December 30, 2022.
Offices open on January 2nd, 2023.

Website Terms of Usage

Contact Our Webmaster

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • Vimeo
  • YouTube

Search Our Website

Find A Professional

  • Find a Collaborative Professional
  • Attorneys
  • Financial Professionals
  • Mental Health Professionals
  • See All

…CMT…

EnglishFrançaisDeutschItalianoPortuguêsEspañol

Copyright © 2023 · Collaborative Divorce Texas · All Rights Reserved

· · ·

Web Design and Maintenance by The Crouch Group