Everyone collaborative lawyer wants to know how to get more cases. There are several things you can do today to start bringing in more collaborative divorce cases to your practice. You won’t see immediate result, but if you persist, the cases will come and you will have a thriving collaborative practice before you know it.
Getting New Collaborative Cases Is Up to You
Begin by developing a basic marketing plan that tells clients what services you offer. Think about what types of clients you want and direct your marketing efforts toward them. Put your ideas in writing so you can see how realistic they seem. Review your website to make certain it reflects the passion you feel for the collaborative process. Talk with your clients about their options and how you can help them get a collaborative divorce.
Join A Practice Group
Become an active member of a collaborative practice group in your area because that will help you get more collaborative divorce clients. The more professionals you know, the more likely you are to get a referral from them. Attend practice group meetings and state-wide collaborative trainings and be active in your local collaborative community. Let all your professional colleagues know what you do.
Volunteer to give presentations to your collaborative practice group and to various service groups within your community, such as church groups, divorce counselors, psychologists, Rotary, Lions, etc. Talk about collaborative divorce to your colleagues in family law and let them know the advantages of the collaborative process for their clients. Give a talk about divorce options to your local community and let the public know the advantages of the collaborative process.
Network with Referral Sources
Invite your referral sources to lunch, coffee, or a drink and talk about collaborative divorce with them. When you meet someone, tell them about what you do and how passionate you feel about collaborative divorce compared with litigation. Develop a 30-second elevator speech about collaborative law and give it whenever you meet someone. Pass out brochures about collaborative law and divorce options to different community groups. Join a business networking group where there are professionals who have clients then can refer to you.
Be Creative About Marketing
Contact your local radio station and offer to give a short presentation and answer questions from their listeners about the collaborative process. Write blogs and other resources for your clients on your website. Develop and post a video on your website for your clients telling them the benefits of the collaborative process.