Marketing Report November 2016

1)  Web Traffic

• August Web Traffic increased 103% over 2015 visitors
• September Web Traffic increased 60% over 2015.  3,414 visitors to the new sites and the old site
• October Web Traffic increased 65% over 2015 3,732 visitors
• Web Traffic totals 2^nd and 3^rd quarter - 22,557 visitors

2)  Social Media Campaign

• September Campaign in San Antonio increased web traffic from San Antonio by 260% vs August traffic
• October Campaign in Houston increased web traffic from Houston by 65% vs September

3)  Facebook Results

• September
  • 5 public posts reached 21,909 people
  • Engagement 634
  • Top Post “Remembering Children in Divorce” 4,645 reach – 224 engagement
  • Member FB page reached 1,550 with 95 engagements
• October
  • 5 public posts reached 23,950 people
  • Engagement 285
  • Top post – Melanie Chacon Video reached 9,109 people
  • Members FB Page reached 2,302 people - 609 engagement
  • IACP Lunch Photo reached 828 people

4)  Search Engine Ranking Placements (SERPs) as of 11/1/16

• Collaborative Divorce Texas # 1
• Collaborative Law Texas #1
• Collaborative Divorce Attorney # 1 (+10 spots)
• Collaborative Law #3 (+4 spots)  - 1,000 searches
• Collaborative Divorce # 9 – 1,900 searches

5)  During September and October

• Traveled to El Paso, Houston, Dallas, Collin County, Austin, Rockwall to meet with Collaborative Professionals
• Phone and Email conversations in San Antonio, Lubbock, Fort Worth
• 22 members sharing CDT on their Business FB pages

6)  3 newsletters sent (1 in September 2 in October)

• September Newsletter (President’s Update)
  • There were 7 emails sent in September
• October (2 newsletters)
  • There were 5 emails sent in October