One of the key elements of the Collaborative Divorce Texas public education campaign is to educate more people about the collaborative divorce. For the past 30 months, CDT has been using Social Media to introduce the collaborative divorce process and to drive traffic to the CDT Website.
The campaign was expanded statewide in July and as a result web traffic has been growing to new levels. November web traffic reached a new high water mark with 6,731 visits to the website which represented a 155.7% increase in total traffic over November 2017 and a 203.5% increase in Texas traffic.
There were 385 different cities in Texas that sent traffic to the site. Here is a breakdown by city of November 2018 web traffic versus November 2017.
| CITY | 2018 | 2017 | % Change (increase) |
| Dallas | 808 | 393 | 105.6% |
| Houston | 522 | 159 | 228.3% |
| Austin | 491 | 120 | 309.2% |
| San Antonio | 234 | 85 | 175.3% |
| Fort Worth | 127 | 42 | 202.4% |
| Lubbock | 76 | 45 | 68.9% |
| Amarillo | 65 | 7 | 828.6% |
Cities where the campaign did not run in 2017
| CITY | 2018 | 2017 |
| Corpus Christi | 52 | 2 |
| El Paso | 45 | 5 |
| Midland | 31 | 2 |
| Abilene | 26 | 1 |
| Tyler | 23 | 5 |
| San Angelo | 25 | 1 |
| Longview | 22 | 2 |
| Wichita Falls | 17 | 1 |
More people in Texas are learning about collaborative divorce as a better way to divorce. Anecdotal reports of increased case and increased requests for collaborative by potential clients suggest that our marketing efforts are working. The ability to go statewide with the public education campaign is a direct result of the “I MADE A DIFFERENCE” campaign at the Collaborative Law Conference and those that have taken advantage of advertising on the CDT website. Your support of CDT is helping to make collaborative divorce the preferred method of divorce in Texas.
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