Tim Crouch presented an analysis and overview of the collaborative divorce marketing campaign, including costs and results to date. He reported that we are getting the word out about Collaborative Divorce and building brand awareness. Which is evidenced by significant increases in web traffic and the number of people reached through the Facebook Campaign. The Board considered the feasibility of marketing statewide or in all five major metropolitan areas every month. At the moment, the cost is prohibitive, but the Board continues to consider this possibility for the future. The Board did approve a testing of a remarketing campaign to continue to market to people that visited the website because of the Facebook campaign and keep the collaborative divorce option in front of those folks for an extended period after the campaign has ended.
Currently all CDT income is derived from dues. The board is working to increase membership to increase participation and funding for marketing and other events. Activities that seem to be increasing membership include doing free videos at the collaborative conference, doing marketing lunches at the collaborative conference, The Crouch Group’s assistance, offering discounts for first-time members at training events, credentialing, streamlined trainings, and orientation calls for new members.
Your Board determined that the top four core priorities are to increase brand awareness and get more cases for members, develop additional sources of revenue, continue to offer high quality trainings, and grow CDT membership.
Our goals for the next three years include fundraising, developing additional training opportunities, continuing to develop the marketing campaign, increase membership in CDT, and develop a policy and procedures manual for the Board.
At the Board meeting on June 24, 2017 we discussed the Gay Cox Award for 2017. Jennifer Tull is coordinating nominations. Mickey Gayler reported that Tom Vick will speak at the Collaborative Luncheon at Advanced Family Law August 8th at noon.
The Board decided shift the board calendar year and extend the term for all current board members until June 2018 in order to facilitate orientation for new members. New members of the Board will now be elected in November, they will attend their first meeting in March at Spring Conference, and begin their first full term on the Board in June at the Retreat.
Board members attending were Winnie Huff, Honey Sheff, Rick Soat, Julie Quaid, David Bouschor, Mickey Gayler, Mike Benaligio, Jack Emmott, Cindi Graham, Susanne Blake, Jodi Lazar, Camille Milner, Harry Munsinger & executive director Ronda Robinson.