More than 50,000 people visited the Collaborative Divorce Texas website over the past 12 months. Many of those visitors entered the website as a direct result of CDT’s blogging and social media
(Facebook) campaigns. To give you an idea of the impact of CDT’s campaigns, the annual website traffic prior to the institution of these campaigns was 15,000 to 20,000 visits to the site.
Due to budget limitations, CDT cannot afford a continuous statewide Facebook campaign. CDT’s current Facebook campaign rotates through the 5 major media markets in Texas. (Dallas, San Antonio, Houston, Austin and Lubbock). Website analytics show a significant increase in traffic from the area in which the Facebook campaign is active and then a significant dip in traffic from that same area once the Facebook campaign has rotated out of that area.
Of course, people don’t stop deciding to divorce just because the Facebook campaign isn’t running in their market. Since CDT cannot afford to run a Facebook campaign which reaches all of Texas every month, we are experimenting with a less expensive option-- remarketing. Remarketing means that visitors to CDT’s website will see CDT ads when they visit other websites. These ads keep Collaborative Divorce top of mind in potential clients.
Our initial remarketing effort shows promising results: previous visitors to the site are returning for additional information about Collaborative Divorce. CDT believes that raising public awareness of the benefits of Collaborative Divorce is key to helping Texans choose a better way to untie the knot.
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